SJA CRE 287 Effectiveness of Social Media and Social Movements

 Social media platforms can be effective for raising awareness..but can also be a distraction

8 out of 10 Americans say social media platforms are very (31%) and somewhat (49%) effective for raising public awareness about political and social issues

77 % believe that they are at lease somewhat effective for creating s=ustained social movements

 

Similar shares say social media are at least somewhat effective in getting elected officials to pay attention to issues (65%)

63% influencing policy decisions

58% changing p0eoples minds about political and social issues.

 

Across political parties, this holds slightly higher among Democrats and Independents than Republicans (86% vx. 74%). Say that social media is at least somewhat effective at raising public awareness.

82% vx. 873% to create sustained social movements

And 71% vs. 59% to get elected officials to pay attention to issues.

Democrats stand out..believing that social media platforms are very effective at raising awareness (39%) of Democrats say social media is very effective compared to 22% of Republicans.

Younger Americans are more likely than older counterparts to use social media platforms

Age-related differences demonstrated

87% of Democrats ages 18 -29 say social media sites are at least somewhat effective for raising awareness, compared with 76% of Republicans in same age group

Democrats ages 18 to 20 are more likely than their republican counterparts to say they are somewhat effective at creating sustained social movements (86% vs. 74%), and

Getting elected officials to pay attention to issues (72% vs. 60%)

Social media platforms were critical in raising awareness about voting issues, spreading information about presidential candidates, and allowing users to engage in online activism and campaigning.

 

2/3rds of Americans say the statements social media highlight important issues that might not get attention otherwise (64%)

Social media helps give voice to underrepresented groups (64%) describe social media very and somewhat well

 

Half of Americans agree with statement that social media makes it easier to hold powerful people accountable for their actions.

 

But 8/10 Americans (79%) also believe that the platforms can be distractions and that many people engage in slacktivism -term critics used to describe online activism

Roughly 8 out of ten Americans (79%) believe that social media distracts people from issues that are truly important Describe social media very and somewhat well

While a similar share (76%) believe the statement social media makes people think they are making a difference when they really are not

(75% or three-quarters of Democrats are more likely to say social media highlights important issues that may not otherwise get a lot of attention, compared to 55% of Republicans.

Democrats are also more likely than Republicans to say social media platforms give voice to underrepresented groups (75% vx. 52%)

And make it easier to hold powerful people accountable (60 vs. 40%).

Partisan agreement about some of the negative aspects of social media platforms

Republics are slightly more likely than Democrats to believe social media is a distraction from truly important issues (82% vs. 77%) and that it makes people think they are making a difference when they really are not (80% vx. 74%).

Younger Americans have a more positive outlook about impact of social media

However, partisan differences still exist among younger age groups.

Young democrats are more likely than their GOPO counterparts to say social media helps give voice to underrepresented groups (82% vx. 64%)

Many of these have remained statistically unchanged since 2018. When 56% believed social media held powerful people accountable for their actions, now just 50% believe this to be so.

But there has been an uptick: now 76%, vs. 71$ in 2018, believe that social media platforms are making people think they are making a difference when they are not.

Party affiliation differences persist..but republicans are less likely to believe that social media hold powerful people accountable (going from 511% in 2018, to 40$ today)

Democrats are slightly more likely to believe that social media make people think they are making a difference when they ar not..up 7+ in 2000..Republicans remained constant..

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